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India Is Poor But Growing: What That Means If You're Buying for the Long Term

Updated

"They are paid per piece they make. They only want to work on sundays too." That's an Indian denim maker in 2025, answering a Western brand that worried about his workers' hours (r/ClothingStartups, 2025 (opens in a new tab)). You can read that line as a compliance problem, and it partly is. I read it as a picture of a country where people want to earn more, and are about to.

India is poor, and it's growing fast. I say that as someone who lives and works here, not as a pitch. This post puts real numbers on both halves and asks the only question that matters to you as a buyer - what does a poor, fast-growing supplier country look like in five and ten years, and how should you buy today because of it? One caveat - the past doesn't repeat exactly, so the China comparison below is a guide to direction, not a forecast.

1. How Poor, In Numbers

The short version is on our why India page. India's income per person was US$2,760 in 2025 on the World Bank's measure, a lower-middle-income country, a touch below Bangladesh and about a fifth of China. I won't repeat the rest here.

What I'd add is what "poor" means on a factory floor. In 2025, a man in regular salaried work in India earned ₹24,217 a month on average, and a woman ₹18,353. A male casual labourer earned ₹455 a day (MoSPI, Periodic Labour Force Survey 2025, via PIB (opens in a new tab)). Piece rates like the denim maker's exist because, for a lot of workers, a Sunday of extra pieces is a real difference to the month.

So why would you, a business buyer, care? Not out of sympathy. You care because this is the fuel of the next ten years, and because the workers who want to earn more are the same ones who'll cost more.

2. How Fast, And Where China Was At This Point

India's income per person has nearly doubled since 2014, and the economy grew 7.6% in 2025 (World Bank (opens in a new tab)). That's the headline. The more useful comparison is with China, because China is the only country that has gone through this stage at a similar scale.

India's income per person today, US$2,760, sits between China's in 2007 (US$2,550) and 2008 (US$3,140) (World Bank, GNI per capita (opens in a new tab)). Over the next 18 years China's rose to US$14,230, more than five times over. In the same stretch China went from making 12.0% of the world's manufacturing value in 2007 to 25.8% in 2015, and 27.4% in 2025 (World Bank, manufacturing value added, our arithmetic).

Here's the honest difference. At the same income, China was already a manufacturing machine, with manufacturing at about 32% of its economy in 2007. India's is 13.5% (World Bank). So India isn't China in 2007. It's a country with China's income of 2007 and a much smaller factory base, which is exactly why the growth, if it comes through in manufacturing, has so far to run.

3. Wages Are Already Moving

You don't have to wait ten years to see costs move. Pay per worker in India's registered factories rose from ₹1,75,297 a year in 2019-20 to ₹2,16,487 in 2023-24, up 23.5% in four years (MoSPI, ASI 2023-24 (opens in a new tab)). Salaried men's earnings rose 5.8% in the single year to 2025, and women's 7.2% (PLFS 2025).

Manufacturing is also hiring. It was 12.1% of Indian employment in 2025, up from 11.6% a year earlier (PLFS 2025), and registered factories added more than half a crore jobs, about 5.7 million, in the decade to 2023-24 (ASI 2023-24).

What does that mean for your price? Labour is only part of a product's cost, and exchange rates and raw materials swing more year to year. But the direction is clear. If your business case for India rests on cheap labour alone, it has a shelf life. China shows how that goes - Dongguan, once the "world factory" for labour-heavy goods, now puts its money into machines and electronics (China's factory cities).

4. What Growing Means For Capacity

Growth isn't just a cost story. It's a capacity story, and that's the good news. The number of people in India's registered factories went from 1.66 crore in 2019-20 to 1.96 crore in 2023-24, and the average factory grew from 84 people to 92 (ASI 2023-24). About 68% of Indians are aged 15 to 64 (World Bank (opens in a new tab)), and India has more people than China, 1.46 billion against 1.41 billion in 2025 (World Bank, population (opens in a new tab)).

For you that means the maker who ships your first few hundred pieces today may be able to ship several thousand in five years. It also means a lot of today's small suppliers won't stay small. We say it often and mean it - a micro firm in India isn't a warning sign. It's an opportunity that hasn't grown yet.

5. How To Buy From A Country Like This

If India follows even part of China's path, the buyers who do best will be the ones already inside good supplier relationships when capacity gets tight. So here's what I'd do.

Pick makers you can grow with, not the cheapest quote. Look for the ones who answer straight, send honest samples and keep their records clean. The checks are on how to check an Indian supplier.

Pay fairly and on time. Indian makers ask for big advances because foreign buyers have paid late or not at all, and a buyer who pays on schedule moves to the front of the queue. Milestone payments protect you both, as MOQ, pricing and payment explains.

Plan for costs to rise. Build a price review into your agreements rather than fighting every increase, and compete on the things that hold as a country gets richer - reliability, quality, certification, speed.

And be there. The buyers who succeed in India keep someone on the ground over years, not just for one visit. If that can't be you, SourcingSync (opens in a new tab) can be your people in India for as long as the relationship runs.

6. The Compliance Side, Briefly

The denim maker's Sunday workers are also a reminder that growth brings scrutiny. Western due-diligence rules ask about working hours and weekly rest, and piece rates can push quality the wrong way too, as one commenter in the same thread noted (r/ClothingStartups, 2025 (opens in a new tab)). None of that is a reason to avoid India. It's a reason to agree the rules with your maker up front and check them, which is what quality control in India covers.

Back To The Denim Maker

His workers want Sundays because they want more money, and in a country growing at 7% a year they'll get it, one way or another. The smart question for a buyer isn't how to keep that from happening. It's how to be the customer who's still there when it does - with the maker who grew, the capacity that came with it and a price you both agreed was fair.

India is poor today. It won't be forever, and the buyers who build here now are the ones who'll grow with it.

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